Inviox Studios is about to level up. Today, we’re excited to announce that Pascal Dalton has joined as our Chief Business Development Officer (CBDO)—and if you know his track record, you know this is big news.

Dalton isn’t just another name in the entertainment world. He’s a powerhouse dealmaker, a strategic mastermind, and a TV format sales expert who has spent the last two decades making some of the world’s most successful TV formats impossible to ignore. From Love Island to I’m a Celebrity…Get Me Out of Here, from MasterChef to Deal or No Deal, he’s had a hand in bringing these global hits to screens everywhere. And now, he’s bringing that firepower to Inviox Studios.

"Pascal is one of those rare people who not only understands the business inside out but also knows how to push it forward,” says Tim Horton, CEO of Inviox Studios. "His expertise, network, and sheer enthusiasm for content and innovation make him the perfect fit for our next phase of growth.”

At ITV Studios, Dalton spearheaded format sales across 26 territories, delivering record-breaking revenue growth. At Endemol Shine Group, he expanded scripted and non-scripted formats across 20 regions and played a pivotal role in The Wall’s European production boom. He’s built licensing deals, tackled content infringement issues, and driven multi-million-pound partnerships.

So why Inviox Studios?

"I’m thrilled to be joining the Inviox at this pivotal time. It’s an absolute powerhouse in the making," says Dalton. "The team here is sharp, ambitious, and ready to do things differently and the company has a bright future ahead. That’s exactly where I want to be—where innovation isn’t just a buzzword but a strategy.”

Dalton most recently founded Shimmer Media, a boutique consultancy specializing in format management and IP strategy. He’ll be working alongside his business with Inviox Studios, in a fractional role, building the next big thing in gaming entertainment.

Alpay Berk Çağlayan, Founder of Inviox Studios, adds: “Bringing Pascal on board is a statement—we’re here to play big. His ability to scale IP, forge partnerships, and spot trends before they explode is exactly what we need as we push into new markets.”

With Pascal Dalton as the of Fractional Chief Business Development Officer, expect bigger collaborations, smarter deals, and game-changing content from Inviox Studios. The future of entertainment is being built right here—watch this space.

About Inviox Studios

Inviox Studios is an entertainment powerhouse on a mission to create, distribute, and monetize cutting-edge content for global audiences. With a keen eye for innovation, the studio specializes in bringing unique formats to life, forging strategic partnerships, and redefining what’s possible in the world of entertainment.

For inquiries, please contact:
info@invioxstudios.com